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SOCIAL MEDIA ISN'T JUST FOR SELFIES
That's right, social media marketing is a VERY powerful advertising tool. It's important to reach your customers on a regular basis and keep them engaged with your business.
Just having a lot of Likes or Followers isn't enough. Your posts have to optimize your Reach and Engage your fans to really see an impact.
Tracking and knowing where your fans are finding your social media pages is important to know where to focus your maketing efforts.
Knowing your audience can make a big difference. These statistics will help you determine when, what, and where to focus your efforts.
Your customers have more power than you may realize. With information at everyone's fingertips via the web, your customers can very easily praise your services or completely destroy you based on their experience. Weather good or bad, customers are doing more research before deciding on any particular service or product.
That’s why it’s important to have as many customer review profiles as you can. It’s important to monitor them regularly and address any concerns or questions that potential or previous customers have. Nobody is perfect but customers want to see what steps you’ve made to help a customer that may not have had the best experience.
Review boards like TripAdvisor and Yelp are great for your customers to share their experiences.